September Chapter Meeting - Customer-Centric Design: Creating a Product that Your Customer Will Actually Value

Wednesday, September 21, 2022 -
5:00pm to 6:45pm

Overview and Learning Objectives

Are you confident that you are solving the right problem? Building the right product? Is your backlog expanding with too
many competing needs? How well do you really know your customer and what they value?
 
We are all familiar with business process workflows to outline the activities performed and interactions between teams,
but have you considered product development tools like creating personas and a customer journey map? Join us as we
take a step back from your traditional maps and diagrams to reflect on the humanity of your customers. What does a day
feel like in their shoes? What are their biggest hurdles? What frustrates or exhilarates them? What are their hopes and
dreams? In this interactive session, learn how to upgrade and humanize your analysis. Used these tools before? Share
your insights with our community, and let’s grow stronger together!
 
Whether you are building a product for an external customer or looking for ways to better understand your internal
stakeholders, these tangible tools and templates will deepen your understanding of who your customers are and what
they value, ultimately ensuring that you meet their real need and deliver value.
 
Key Point: Business process flows are helpful but often lack the human element. See the problem from your customer’s
perspective and you might find more creative and holistic solutions than you imagined! You might even discover you were
trying to solve the wrong problem!

Agenda

5:00 - 5:30 Registration / Networking / Appetizers
5:30 - 6:30 Presentation
6:30 - 6:45 Q&A

Presenter Information

Victoria Perry is an Assistant Vice President at Capital Group. She is a manager in Investment Operations where
she partners with stakeholders across business and technology to solve critical business problems. Victoria enjoys
challenging assumptions and advocates for innovative solutions that meet the true business need, increase associate
engagement, and reduce waste and redundancies. She has worked on a breadth of projects from cross -team process
improvements to a major multi-million-dollar software implementation effort. She also serves on the leadership teams for
the women’s diversity community, veterans’ community, and campus recruiting at Capital Group. Victoria is passionate
about continuous learning having earned her PMP, a Business Analysis certificate from UC Irvine, and an MBA at
Concordia University. She lives in Dana Point, CA with her husband and their beautiful and energetic 4-year-old daughter..

Location - TBD Looking for Hybrid options - If you know of an organization set up with screen and microphone configuration that would be willing to sponsor the location please reach out to the chapter

Zoom - A few days before the meeting, the link to the meeting will be sent to the people who are registered. 

*By registering for this event you agree to the Chapter Registration Policy

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